The Hollywood Sign is a famous landmark in the Hollywood Hills and area of Los Angeles, California, spelling out the name of the area in 50 ft (15.2 m) high white letters. It was created as an advertisement in 1923, but garnered increasing recognition after its initial purpose had been fulfilled. The sign was a frequent target of pranks and vandalism, but has undergone restoration including a state of the art security system to deter vandalism. The Hollywood sign is protected and promoted by the Hollywood Sign Trust, a non-profit organization whose purpose is to physically maintain, repair and secure the Hollywood Sign; to educate the world about its historical and cultural importance; and to raise the funds necessary to accomplish these projects.
The sign originally read “HOLLYWOODLAND”, and its purpose was to advertise a new housing development in the hills above the Hollywood district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine. He suggested to his friend Harry Chandler, the owner of the Los Angeles Times, that the land syndicate he was involved in make a similar sign to advertise their land. Real estate developers Woodruff and Shoults called their development “Hollywoodland” and advertised it as a “superb environment without excessive cost on the Hollywood side of the hills.”
They contracted the Crescent Sign Company to erect thirteen letters on the hillside, each facing south. The sign company owner, Thomas Fisk Goff (1890-1984) designed the sign. Each letter of the sign was 30 ft (9 m) wide and 50 ft (15 m) high, and was studded with some 4000 light bulbs. The sign was officially dedicated on July 13, 1923. It was not intended to be permanent. Some sources say its expected life was to be about a year and a half but after the rise of the American cinema in Los Angeles, it became an internationally recognized symbol, and was left there.
It became so associated with Hollywood, that in September 1932, actress Peg Entwistle committed suicide by jumping to her death from the letter “H”, as she saw the sign as a symbol of the industry that had rejected her.
